Velocity
Keep launches moving through clear calendars, proactive follow ups and timely approvals.
EXPERIENCE · GRAPH
Brand · project · approach
Select a node to explore the work, people and tools behind it.
○ Company ◇ Project ● Approach
OUTCOMES
What I delivered
Work I managed or helped deliver across consumer promotions, digital communications and business operations.
HOW I OPERATE
From a new brief to a live campaign. From one launch to a repeatable practice.
80/20
Use campaign insights and business reviews to focus attention on the decisions that matter.
0 → 1
Turn a brief into a launch. Build AI powered bots with WPP Open to streamline campaign workflows.
1 → 100
Make execution repeatable across 400+ campaigns through documentation, coordination and mentoring.
WORKFLOW · WPP OPEN
Give time back to the team
Built AI powered bots to automate campaign workflows and marketing operations. A practical application of new tools to everyday delivery.
PEOPLE · MENTORING
Make knowledge transferable
Trained Account Coordinators on workspace tools, digital asset management and campaign documentation. Shared FSI expertise across vendor scopes and process coordination.
PARTNERS · EXECUTION
Connect the moving parts
Brand managers, regulatory reviewers, retailers, creative teams and vendors. Align the right people around the next decision and carry it through.
TOOLKIT
Tools behind the work
Marketing & communications
WPP Open · Google Analytics · Sprinklr · Hootsuite · Muck Rack · Mailchimp · Aprimo
Projects & analytics
Microsoft 365 · Power BI · Tableau · JIRA · Asana
Certifications
CSM · SAFe Agilist · Lean Six Sigma Black Belt
CONTACT
Good stories. Clear strategy.
Work that gets delivered.
Exploring opportunities in brand and shopper marketing, corporate communications, account management and strategic project delivery. Based in Bengaluru, with experience across India and the US.
Off the laptop: books, dancing, hiking, coffee and finding my way through a new city.
Let’s talkpalakbagrecha@outlook.com
Jira